Communication and Crisis Management
is frequently asked to assist clients in communicating during
radiological crises. When a radiological issue causes
concern, RSSI works with clients' public relations staff to
communicate clear and accurate information to a non-technical
audience. Empathy and understanding of the public's
concern can make a genuine crisis less threatening. When
hazards are perceived, candor is essential in maintaining the
public's trust. Honesty, ethical behavior, and an
understanding of public response are essential to desirable public
relations outcomes during crises. RSSI has worked with
crises as varied as lost radioactive sources and devices,
worker's overexposure to radiation, the release of millions of
liters of contaminated liquid, and wide-spread contamination of
real estate and property. For
more information on having RSSI assist you with public
communication and crisis management, please call 847-965-1999.
learn more about RSSI's public communication and crisis management
abilities, please contact us.
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